The Client Who Almost Lost Everything: Why Backup Stories Matter
September 10, 2025 · 826 wordsA real story about how one small business almost lost everything, and why backup conversations aren't just technical discussions.
Steven Delaney
Houston, TX
A real story about how one small business almost lost everything, and why backup conversations aren't just technical discussions.
How MSPs can turn DMARC monitoring into a profitable service offering using the right tools and approach.
The moment I realized that selling technology features wasn't working, and how focusing on business outcomes changed everything.
How one client relationship transformed my understanding of what it means to be a true business partner, not just a service provider.
A late-night security incident that changed my perspective on where the real cybersecurity threats come from.
How one difficult pricing conversation taught me the difference between being cheap and being valuable.
How a forced experiment with remote work taught me more about business resilience than any disaster recovery plan ever could.
How one team member's perspective taught me that the best MSPs are built on culture, not just technology.
How one client's honest feedback forced me to reevaluate everything I thought I knew about running an MSP.
How one client's definition of success changed my understanding of what it means to be a successful MSP.
How our attempt to automate everything taught me that sometimes the best solution is knowing when not to automate.
How poor documentation cost us a major client and taught me the true value of proper knowledge management.
Master the art of MSP pricing with proven strategies that maximize profitability while delivering exceptional value to clients.
Discover the fundamental cybersecurity practices that every Managed Service Provider must implement to protect their clients and business operations.